Guides

How to take product photos for Etsy: one unedited real-background photo first, then the shots you may edit, with each step mapped to the current Help rule.

Big banner minimum 1200×300 px, recommended 1600×400. Mini banner minimum 1200×160 px, recommended 1600×213. Ratios and which file to export.

Etsy listing video requirements from Help, checked October 28, 2026: 3–15 seconds on the video page, 5–15 seconds on the listing page, 100 MB, and no audio after upload.

Add materials, labor, and overhead, then solve for a list price that keeps a target profit after the US listing fee, the 6.5% transaction fee, and 3% + $0.25 processing.

A listing title can be 140 characters. Etsy also publishes a 15-word suggestion, a 50-60 character search-engine window, and a Seller Handbook suggestion of about 40 characters or less for ads. The shop title is 55. The shop name is 20.

Each Etsy listing can use 13 tags of up to 20 characters. Character rules from Etsy Help, where tags sit next to attributes, and how to edit tags on the web, in the Seller app, and in bulk.